"Digital Darwinism" is a term that’s emerged to describe this phenomenon; an age where technology and society have been evolving too quickly for some brands to adapt. The list of casualties is an impressive one. Borders, Blockbuster, Polaroid, Kodak, HMV and others have been unable to keep pace with rapidly changing consumer behaviours and expectations. How does your brand keep up with drifting customer needs?
read more
read more
