Every car salesperson know how much effort one has to make to close a deal – you first have to greet the potential buyers the moment they walk into a showroom, then you try to get to know them to determine whether they have the intention to buy or not. Once you qualify them, you show them different models and offer them a test drive of their car of choice. Finally, you ask for the sale and proceed to negotiation stage with them. By the time you make a sale, weeks, months and even years may have passed. Since car purchases are such a lengthy process, it is important to ensure that every wonderful customer experience you deliver has a positive review attached to it.
This article teaches you how to build brand advocacy by converting happy customers into brand ambassadors. Here are two effective ways to get your satisfied customers to vouch for you on social media:
- Give them an incentive: catch them when they’re happy – right after they’ve given your store a compliment, ask them about their social media presence. Offer them a little incentive such as a free oil change if they recommend you to their circle of friends on Facebook or Twitter.
- Give them a valid reason: let them know why you need their endorsement and you would appreciate it if they do so. When customers are given complete freedom to advocate for you however they want, they’ll do a better job at it.
Every time you deliver superior customer experience which results in a successful sale, make sure to celebrate it by getting some positive word of mouth going. Once you’ve made a sale and you know the customer is happy with the service you provide, don’t sit around and expect them to put in a good word for you unprompted. People are forgetful and once the moment of excitement has passed, your customer will forget about your service however amazing it is.
GoRecommend is a solution that can help you identify brand advocates and encourage them to recommend you and share the positive review with their circle of friends. While the experience at your dealership is still fresh in your customers’ mind, they will receive customer satisfaction survey to gauge their intent to recommend. Those have been identified as ambassadors will be directed to Facebook, Twitter or their emails to customize a recommendation to share with their friends on social media.
If you aren’t hearing about people coming to your store because they heard about your from a friend, you’re not building brand ambassadors. Read more about GoRecommend and get your customers to start talking about you!