Explosive Growth in Social Media Feedback
The growth of Facebook™ with over 1 billion reported active users is a well known success story. Similarly, the other big player in social media, Twitter™, has surpassed the 500 million active user mark. Other social and online review sites are also growing at a rate that is equally impressive. Users of Foursquare® have “checked in” over 2 billion times to date and TripAdvisor®, one of the internet’s review heavyweights, now has over 50 million reviews in their database.
That’s a massive (and growing) pool of potential consumer insights. Now, the big challenge for brands is finding the appropriate needles of insights in these haystacks of reviews.
A further challenge for brands is to understand how these insights align with the vast amounts of data already collected through guest surveys and formal feedback programs.
To learn how social media is changing guest behavior and how your restaurant brand can combine survey and social feedback to drive action download the full whitepaper, “Driving Action with Social Media Buzz: Turning Guest Feedback into Exceptional Guest Experiences,