What happens when consumers need information to help drive their vehicle purchase decisions? They seek recommendations from their friends. Gone are the days when they turned to TV and print ads for recommendations. Word of mouth is now the best ad – positive buzz about your service and products passed from one reliable person to the next is the most cost-effective way to build a loyal following and reach new customers.
This article cited survey results from J.D. Power which indicate that younger vehicle buyers experience the shopping process differently. One of the prime drivers when it comes to choosing an auto dealer is a recommendation from a friend or family member. Nowadays, dealers can benefit a lot more from customer advocacy than they used to, but loyalty has become harder to attain than in the past. If a dealer is looking for an advocate amongst its millennial customers, it will need to score a 10 out of 10 for them to share their experience. Millennials in particular cannot be overlooked because they are the most avid social media users compared to other demographics and are endowed with more friends and influence.
GoRecommend, a social media advocacy solution is a program that enables you to identify customers who are highly satisfied with the service provided at your dealership and give them immediate opportunity to recommend you via their social networks. Your potential advocates are everywhere. When asked to recommend, most will respond positively – they just need a little reminder to do so.
Don’t let another potential advocate slip away without giving them a chance to recommend you. Visit our Automotive section to learn what else you can do to drive advocacy.