Are you planning to loosen up your purse strings this year for your dad? According to this article by the National Retail Federation, Americans are expected to spend a total of $13.3 billion this Father’s Day, which is up by 2.1 percent compared to last year. While most consumers plan to stick with traditional Father’s Day gifts such as automotive accessories and clothing, special outings are expected to account for the largest share of Father’s Day spending.
Father’s Day is a perfect opportunity for restaurant owners to capture customers, increase volume and establish a loyal clientele. While many restaurants are offering deals to attract customers, it is simply not enough to drive traffic to your restaurants with promotional items alone. You need to offer first-class menus as well as memorable dining experiences for your customers to encourage repeat business.
To create memorable dining experiences for your customers, examine the elements that differentiate your restaurant from the competition and leverage those elements to forge emotional connections. Loyalty Modeling helps you identify the true drivers of customer loyalty whether it’s food quality, inviting service or restaurant atmosphere. Once you uncover what matters to your customers the most, you can then focus on areas that have the most impact on driving customer loyalty.
As your restaurant gears up for a busy Father’s Day weekend, don’t forget to find out what makes your brand experience stand out for your customers and focus your efforts on improving them.