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How collecting underpants is similar to collecting data to improve Customer Experience Management

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Listen to Lee Kennedy, Vice President of Product, speak about how collecting guest and customer feedback mirrors the grand scheme of making profit by the Underpant Gnomes of South Park fame.

In this video Lee explains:

  • The similarities…
  • The critical middle step of this strategy that the Underpants Gnomes are missing
  • How your brand can use the data collected to increase profit so you don’t end up with a pile of stolen underpants


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