Lessons Learned From NRF’s 2014 Big Show

I had the pleasure of attending NRF’s 2014 Big Show a couple of weeks ago. This year seemed different to me. The focus of the event appeared to have a deeper functional feel (and less “pretty girl” booth flash). But one thing remains consistent each year I attend this event: More and more, as the competition continues to rise, retailers are endlessly looking for unique ways to make their customer experience truly special.
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