Selling a car can be time consuming and sometimes unrewarding when your prospective car buyers come in and out of your dealership without buying. When this happens, you’re left wondering – why don’t they buy? This article cited a survey that polled 167,503 customers from more than 150 dealerships across the U.S. and concluded that the top reason customers leave without buying is that they are still looking and have not been sold on that dealership.
While there are personal reasons that customers cannot make a purchase at your dealership such as finance and timing, there are still factors within your control that can affect their decision making. Most dealerships have little wiggle room in their car prices and have similar inventory if they carry the same car brands. The best way to set yourself apart from all your competitors is to provide a car shopping experience so wonderful that prospective car buyers pull the trigger on their purchases right there and then and share this great experience with their circle of friends afterwards. Even if they aren’t ready to commit at that time, they will come back to you when they are ready to make a purchase.
How do you find out what matters to your customers the most in their car shopping experience at your dealership? Our social media advocacy solution GoRecommend enables you to use current customer feedback so you know what you do well and what you should improve on. Once your customers finish the customer survey, those that enjoy their experiences at your dealership will be prompted to recommend you via their social networks.
Nothing sells your cars like the word-of-mouth. Visit our GoRecommend section to learn more.