Three Ways to Convince The C-Suite Your CX Program is Essential
It’s not uncommon for organizations to consider customer experience (CX) programs a nicety—something powerful, no doubt, but also just a luxury instead of an essential component of business success....
View ArticleAt a Glance: Experience Program Use Cases for Financial Services Brands
Financial services brands know that customers take their money seriously, so many of them leverage experience programs to understand what their customers need, then create experiences that build...
View ArticleThree Factors That Help Experience Programs Avoid Unanticipated Costs
Unanticipated costs can quickly become the bane of any business project, customer experience (CX) or otherwise, if they’re not carefully considered before pens have been put to paper. It’s thus...
View ArticleHow to Craft Deliverable Brand Promises
Delivering promises is one of the most important things a brand must do for its customers. Keeping commitments is much easier said than done, but customer loyalty lives and dies by companies’ ability...
View ArticleFour Ways to Create Emotionally Moving Experiences for Your Customers
Most brands are keenly interested in creating experiences that move their customers on an emotional level—the trick lies in figuring out which factors companies can and should wield to elicit that...
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Three Research-Backed EX Trends for Your Evolving Workplace
If you’re looking for reasons why employee experience (EX) is crucial to the success of your brand, all you need to do is count the hours. The truth is that most of us spend the majority of our lives...
View ArticleHow COVID-19 Has and Will Impact Credit—Permanently
The COVID-19 pandemic’s impact on financial health has been just as if not more concerning to many customers as its effects on literal health. Many individuals, families, and businesses have struggled...
View ArticleHow Closing The Loop Helps Companies Keep Promises
Keeping promises is absolutely essential to brand success. You’d think a statement like that would go without saying, but I’m sure you can also recall many times throughout your life that a company...
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Stop Managing Experiences—Start Improving Them
InMoment® today announced its mission to challenge the customer experience industry and offer an elevated approach focused on Experience Improvement (XI) for the world’s customers, employees, and top...
View ArticleInMoment Addresses Head On What Continues To Plague CX Programs
This post was originally published on Forrester.com, written by Senior Analyst Faith Adams. You can find the original post here. This morning, customer feedback management (CFM) vendor InMoment...
View Article3 Simple Steps That Make Your CX Program Actually Move The Needle
It’s no secret that many companies’ experience initiatives aren’t delivering the results that those brands expect and, frankly, need. Too many customer experience (CX) programs are stuck solely on...
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